Kirk Kirby

Co-Founder & Managing Director, Team ABA

It has been the mission of Kirk Kirby to incorporate the science of human behavior to help change the world. As the co-founder of TeamABA, Kirk has taken that mission to the forefront to create one of the most unique companies in the world.

Kirk holds a Bachelor of Arts Degree in Journalism from Virginia Union University, MA in English from Virginia Commonwealth University and holds a graduate certificate in Sports Psychology and Performance from Ashworth College. He is seeking a Doctorate degree in Sports Psychology and it is his hope to become the first Board Certified Behavior Analyst and Licensed Sports Psychologist. The proud native of Philadelphia, Pennsylvania started his career in behavior analysis over a decade ago by co-founding the Washington DC metropolitan area based S.P.A.R.K.S. Group.

Kirk has coached all levels of athletes in football, basketball, and baseball for over twenty five years. His passion for sports, behavior analysis, diversity in the field, research, and program opportunities for Historically Black Colleges and Universities has the driven entrepreneur traveling all over the country disseminating the science to all.

SESSION

Wait, we can do that? Shaping the landscape of sports, health and fitness services through behaviour analysis

October 21, 2022 - 11:00 AM - 12:00 PM

Sports, health, and fitness training is a vastly growing industry with a tremendous market share worldwide. Revenues from sports training services from youth to adult level is at an estimated 10.4 billion dollars by the end of 2022 (IBISWorld, 2022), while health and fitness training services are at an estimated 36.59 billion dollars (Statista, 2022). Research in behavior analysis has used the sports, health, and fitness platform to empirically prove some of the most widely used methods of interventions known (e.g., timeout, behavior momentum, delayed discounting). The major concern? Only behavior scientist knows the extent of which the science has greatly shaped the industry. With the increased amount of research being conducted and practitioners entering the industry from the ABA world, the behavior analytic coach will soon become as prevalent as sports psychologists and other mental health/performance therapists in the field. This talk will examine this movement and introduce listeners to ongoing data analysis with the goal to improve clientele performance.

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